... two years, identifies typical problems to be anticipated and suggests concrete steps to take in order to solve these problems. Eastern Europe Financial risk Foreign investment Joint ventures Marketing environment Marketing opportunity Privatization Russia One of the major shifts...

... what happened. It is then forced into assuming a reactive instead of proactive position. For the most part, marketers are trained to tout the virtues of the brand, not necessarily to anticipate or address potential brand threats. Brand valuation Competition Financial risk Insurance Market...