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Keywords: Individual psychology
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Journal Articles
Wowing the millennials: creating brand equity in the wine industry
Available to Purchase
Journal of Product & Brand Management (2006) 15 (5): 316–323.
Published: 01 August 2006
... management Youth Individual psychology United States of America An executive summary for managers and executive readers can be found at the end of this article. How does a winery successfully build its customer base? One method may be to start cultivating relationships with the millennial...
