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Keywords: Managerial relevance
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Journal Articles
Branding’s academic–practitioner gap: managers’ views
Available to Purchase
Journal of Product & Brand Management (2022) 31 (2): 218–237.
Published: 08 June 2021
... can be contacted at: m.brown@business.uq.edu.au 21 09 2020 26 01 2021 19 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Academia Branding Practice Marketing Managerial relevance Academic-practitioner gap...
