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Keywords: Objective knowledge
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Journal Articles
Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Available to Purchase
Journal of Product & Brand Management (2012) 21 (5): 307–316.
Published: 17 August 2012
... of objective knowledge were shown to use more intrinsic cues than extrinsic cues in their purchase decisions, with the importance attributed to intrinsic cues increasing as objective knowledge increases. The study showed consumers with higher levels of objective knowledge do not use the COO cue more than...
