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Keywords: Subjective knowledge
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Journal Articles
Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Available to Purchase
Journal of Product & Brand Management (2012) 21 (5): 307–316.
Published: 17 August 2012
... will vary depending on the level of consumer wine knowledge. Johan Bruwer can be contacted at: Johan.bruwer@adelaide.edu.au Country of origin Brand preference Brand loyalty Japan Market segmentation Objective knowledge Subjective knowledge Wines Consumer behaviour H3...
