... supermarkets. Design/methodology/approach A nine state survey of consumers was conducted to provide brand equity ratings of 22 national, regional, and specialty supermarket brands. Findings Factor analysis yields two brand equity outcome dimensions and eight brand equity drivers. A large proportion...

...’ price sensitivity differs between different customer segments and which factors affect to the price sensitivity levels. The sample data is collected through a quantitative postal survey in which 3,000 questionnaires was sent to mobile service customers of a Finnish teleoperator. In analyzing...

...Albert Caruana Corporate reputation is formed by the firm’s various publics on the basis of information and experience. Different publics consider different informational cues. Focusses on the cues considered by customers of a beverage firm. Uses focus groups and a survey among consumers to develop...

...John A. Quelch; Paul W. Farris; James Olver Reports on a survey of how product managers, experiencing increased time pressure, would like to spend their time compared with how they actually spend it. Reviews the changes in the marketing environment currently exerting pressure on the product...

... Behaviour Consumer behaviour Consumer attitudes Surveys Reinforcement IDENTIFYING NEGATIVE PRODUCTS: DO CUSTOMERS LIKE TO PURCHASE YOUR PRODUCTS? Stanley Widrick Eugene Fram Abstract Negative products/services are seen by customers as an unpleasant buying necessity to avoid or reduce some disutility...