... from 0.9 for handbag and shopping bag to 1.0 for all other visual items. Youth Brands Consumer behaviour Hong Kong An executive summary for managers and executive readers can be found at the end of this article. Materialism among the younger generation has become a hot topic...

... management Youth Individual psychology United States of America An executive summary for managers and executive readers can be found at the end of this article. How does a winery successfully build its customer base? One method may be to start cultivating relationships with the millennial...