... that could prove useful in place branding. Design/methodology/approach Following a review of the extant literature on the measurement of brand image in general and place branding in particular, the paper outlines distinct elements, categories and dimensions of a place brand, as well as a number...

... Andersson can be contacted at: marcus.andersson@geobrands.se © Emerald Group Publishing Limited 2009 Social networks Brands Brand image Brand management Relationship marketing Sweden Efforts to create and communicate favourable brand images constitute a considerable part...

... and exaggerates the social contrast, reinforcing prevailing social stratification systems without any qualitative improvement. Margarita Pérez Negrete can be contacted at: margapn@hotmail.com © Emerald Group Publishing Limited 2009 Brand image Cities Urban areas Marketing strategy Mexico...

... aims to explore Milan's brand image and personality, focusing on the extent to which its image is dominated by business and fashion or culture and heritage and the implications of this positioning for Milan's re‐branding in preparation for Expo 2015. Design/methodology/approach The paper combines...

... branding strategy which can be applied in a real world context to maximize returns for the destination. Brand management Dubai Marketing Tourism Brand image Worldwide destinations are spending an estimated US$1,480 billion on attracting tourism through both capital and government...