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Journal Articles

Can you ask “too much” of your customers?

V. Myles Landers, Colin B. Gabler, Haley E. Hardman, William Magnus Northington

Journal of Services Marketing (2023) 37 (4): 531–546.

https://doi.org/10.1108/JSM-10-2021-0394

Published: 11 October 2022

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Journal Articles

How perceptions of firm environmental and social values influence frontline employee outcomes

Colin B. Gabler, V. Myles Landers, Adam Rapp

Journal of Services Marketing (2020) 34 (7): 999–1011.

https://doi.org/10.1108/JSM-10-2019-0376

Published: 30 July 2020

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Journal Articles

Exploring consumers’ attitude towards relationship marketing

Michael A Jones, Kristy E Reynolds, Mark J Arnold, Colin B Gabler, Stephanie T Gillison, Vincent Myles Landers

Journal of Services Marketing (2015) 29 (3): 188–199.

https://doi.org/10.1108/JSM-04-2014-0134

Published: 11 May 2015

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