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Keywords: Commercial friendships
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Journal Articles
Cancer resource centers as third places
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (6): 472–484.
Published: 09 September 2013
... centers Third places Social support Multidimensional Scale of Perceived Social Support QLQ-C30 Quality of life Commercial friendships Cluster analysis Although people living with cancer often obtain social support from family, friends, and co-workers, many often turn to the commercial (e.g...
Journal Articles
Wearing community: why customers purchase a service firm's logo products
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (5): 310–321.
Published: 27 July 2012
... merchandise Commercial friendships Brand community Self‐identity Pooled affiliations Customers Logos Brands An executive summary for managers and executive readers can be found at the end of this article. Customer voluntary performance (CVP) refers to helpful, discretionary customer...
