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Keywords: Diary study
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Journal Articles
Leading to customer loyalty: a daily test of the service-profit chain
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (6-7): 585–598.
Published: 14 September 2015
.... Methodologically, the use of a daily diary study suggests that it may be much more advantageous to study the theorized relationship in its transient form (i.e. daily, weekly, etc.) versus as stable and enduring attitudes as leaders’ behaviors and employees’ level of engagement will change from day to day in most...
