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Keywords: Narrative ethnography
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Journal Articles
Negotiating dignity in service encounters: advancing transformative service research
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–13.
Published: 04 February 2026
... and volunteers in a grassroots solidarity restaurant. Design/methodology/approach The study draws on a 24-month narrative ethnography, combining participant observation with reflexive field notes that captured lived stories and emotionally charged encounters with service users and volunteers. Narrative...
