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Keywords: Nonprofits
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Journal Articles
Improving donation service design: expanding choice to increase perceived justice and satisfaction
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (5): 564–577.
Published: 12 December 2023
... nonprofits and governments. We also contribute to the services marketing literature, which has started to examine the needs of vulnerable consumers in the financial services space (Amine and Gatfaoui, 2019 ; Stavros et al., 2021), by expanding this line of inquiry to the donation services space...
