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Keywords: Persistent goal-striving
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Journal Articles
Vulnerability in in-vitro fertilisation transformative services: an interplay of individual and institutional factors
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 706–721.
Published: 28 July 2021
... that women’s persistent goal-striving alongside their perceived personal sacrifices influence the association between their need for parenthood and their experienced vulnerability. Institutional factors such as IVF clinic technical and interpersonal quality influence these consumers’ IVF experience evaluations...
