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Keywords: Process model
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Journal Articles
Cross-modal congruency effects in online service settings: a telepresence – stereotype content perspective
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (4): 284–301.
Published: 25 February 2025
... Licensed re-use rights only Competence Involvement Process model Telepresence Warmth Visiting a service environment represents a holistic experience in which a consumer encounters a number of atmospheric cues at the same time. Current online service environments (e.g. 360-degree panoramic...
Includes: Supplementary data
