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Journal Articles
Managing Service Quality: An International Journal (1994) 4 (3): 21–24.
Published: 01 June 1994
...Charles Hobson; Roger Birchall States that for the first time a marketing unit has won the Market Driven Quality (MDQ) Bronze Award from within IBM’s 50 business units. The MDQ which is based on the Baldrige Award has been won by IBM UK’s Information Network (IN), which is also the smallest unit...

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