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Keywords: COVID-19 perceived risk
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024) 10 (2): 350–371.
Published: 03 April 2023
... Understanding the determinant factors of city branding post-COVID-19 was valuable for developing marketing strategies to cope with intense competition among the city. Originality/value This study emphasizes the determinants of COVID-19 perceived risk and revisit intentions as explained in the tourism...
