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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024) 10 (2): 185–204.
Published: 17 January 2022
...) and diffusion of innovation (DOI) model. Design/methodology/approach The TOE and DOI were considered the primary theoretical models but are combined and extended by including few additional variables. Data were collected from 220 respondents of travel and tour operating businesses in Malaysia and analyzed...
