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Keywords: TOE
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Journal Articles
Journal:
Journal of Tourism Futures
Journal of Tourism Futures (2024) 10 (2): 185–204.
Published: 17 January 2022
...Syed Shah Alam; Mohammad Masukujjaman; Samiha Susmit; Sumaiya Susmit; Hassanuddeen Abd Aziz Purpose This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental (TOE...
