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Keywords: Customer experience management
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Journal Articles
Impact of customer tenure on customer strategy
Available to Purchase
Journal:
Management Decision
Management Decision (2026) 64 (3): 920–934.
Published: 15 April 2025
... 2024 20 10 2024 30 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer experience Customer experience management Customer tenure Satisfaction Moreover, the design, implementation and execution of the desired...
Journal Articles
Journal:
Management Decision
Management Decision (2023) 61 (13): 54–84.
Published: 27 January 2023
...Francesco Calza; Annarita Sorrentino; Ilaria Tutore Purpose The aim of this work is to provide a theoretical model that can help companies to develop a unique approach to achieve both corporate environmental sustainability (CES) and successful customer experience management (CEM). Design...
