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Keywords: Franchise partnership
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Journal Articles
Building successful franchise partnerships: the importance of communication and trust
Available to Purchase
Journal:
Management Decision
Management Decision (2018) 56 (5): 1051–1064.
Published: 05 February 2018
...Margarita Fernández-Monroy; Josefa D. Martín-Santana; Inmaculada Galván-Sánchez Purpose The purpose of this paper is to propose a conceptual model for building successful franchise partnerships. The model examines the influence of communication and trust on satisfaction and performance...
