...-making by integrating rational, value-based and heuristic components. Extending beyond the TPB, this model offers profound insights into the cognitive and behavioural processes that drive sustainable consumption, providing practical implications for marketers, policymakers and researchers across various...

... motivation. A survey was designed to collect data from 380 consumers who had bought in a social enterprise. Findings Sustainable consumption is a source of happiness for ethical consumers to the extent that they feel that they meet a personal need or desire, and they contribute to achieving a social...

...Manjula S. Salimath; Vallari Chandna Purpose By drawing attention to the finite rather than unlimited nature of physical resources, the purpose of this paper is to: examine the implications of the (near absolute) emphasis placed on firm growth on sustainable consumption; and discuss complementary...