Issues

Special Issue: Educating tomorrow's marketers. Guest Editor: Ross Brennan

Large cohort assessment: depth, interaction and manageable marking

Emma H. Wood; Stephen Henderson
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The uncomfortable mix of seduction and inexperience in vocational students' decision making

Helen Haywood; Mike Molesworth
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The student practitioner: Developing skills through the marketing research consultancy project

Barry Ardley; Nick Taylor
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Marketing simulation games: student and lecturer perspectives

Lynn Vos; Ross Brennan
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The employability attributes required of new marketing graduates

Neil Wellman
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Key issues in marketing education: the marketing educators' view

Monica Gibson‐Sweet; Ross Brennan; Anne Foy; Jacqueline Lynch; Peter Rudolph
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The changing body of students: A study of the motives, expectations and preparedness of postgraduate marketing students

Jie Liu
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The avatar lecturer: learning and teaching in Second Life

Janet Ward
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Guest editorial

Educating tomorrow’s marketers

Ross Brennan
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