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Journal Articles

Fairtrade nexus between just-world beliefs and normative antecedents

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Clare D'Souza, Vanessa Apaolaza, Patrick Hartmann, Andrew Gilmore
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (7): 991–1005.
https://doi.org/10.1108/MIP-04-2020-0170
Published: 27 May 2020
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Journal Articles

Green value added

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Patrick Hartmann, Vanessa Apaolaza Ibáñez
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (7): 673–680.
https://doi.org/10.1108/02634500610711842
Published: 01 December 2006
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Journal Articles

Green branding effects on attitude: functional versus emotional positioning strategies

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Patrick Hartmann, Vanessa Apaolaza Ibáñez, F. Javier Forcada Sainz
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (1): 9–29.
https://doi.org/10.1108/02634500510577447
Published: 01 January 2005
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