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Journal Articles

Brand and Trademark Evaluation – What′s Happening Now?

Tom Blackett

Marketing Intelligence & Planning (1993) 11 (11): 28–30.

https://doi.org/10.1108/02634509310046133

Published: 01 November 1993

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Journal Articles

Branding and the Rise of the Generic Drug

Tom Blackett

Marketing Intelligence & Planning (1992) 10 (9): 21–24.

https://doi.org/10.1108/02634509210020097

Published: 01 September 1992

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Journal Articles

Brands and Eastern Europe

Tom Blackett

Marketing Intelligence & Planning (1991) 9 (7): 4–8.

https://doi.org/10.1108/EUM0000000001109

Published: 01 July 1991

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Journal Articles

The Valuation of Brands

Tom Blackett

Marketing Intelligence & Planning (1991) 9 (1): 27–35.

https://doi.org/10.1108/02634509110135442

Published: 01 January 1991

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Journal Articles

RESEARCHING BRAND NAMES

Tom Blackett

Marketing Intelligence & Planning (1988) 6 (3): 5–8.

https://doi.org/10.1108/eb045770

Published: 01 March 1988

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Brand and Trademark Evaluation – What′s Happening Now?

Branding and the Rise of the Generic Drug

Brands and Eastern Europe

The Valuation of Brands

RESEARCHING BRAND NAMES

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