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Keywords: Abstract mindset
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Journal Articles
Effects of consumers’ construal levels on post-impulse purchase emotions
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (3): 269–282.
Published: 11 December 2019
... research question: when do consumers feel pleasure (or guilt) after impulse buying? Practical implications Marketers can frame messages that align with abstract mindsets to enhance pleasure and reduce guilt after impulse buying. Social implications Policymakers can persuade consumers to refrain...
