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Keywords: Database management
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Journal Articles
Success in Database Marketing: Some Crucial Factors
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (6): 18–23.
Published: 01 June 1992
... in successful database marketing. The study consisted of 25 in‐depth interviews with key users and suppliers and provides some empirical support for the views put forward. © MCB UP Limited 1992 Database management Database marketing Market segmentation Organizations Marketing research 18...
Journal Articles
New Databases and Forecasting Techniques for Trade Marketing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (1): 36–37.
Published: 01 January 1991
... relationship. © MCB UP Limited 1991 Database management Marketing information Marketing management Forecasting 36 MARKETING INTELLIGENCE & PLANNING 9,1 T rade marketers have no choice but to remain au fait with the impending information revolution, in their treatment of the buyer/seller...
