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Keywords: Generics
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Journal Articles
Environmental scanning and organizational culture
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (1): 28–34.
Published: 01 February 2002
...Carl L. Saxby; Kevin R. Parker; Philip S. Nitse; Paul L. Dishman This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational...
Journal Articles
Generic Prescribing in General Medical Practice: An Attitudinal Study of General Practitioners
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (4): 30–40.
Published: 01 April 1993
...Peter W. Turnbull; Noreen E. Parsons Addresses the issue of the adoption of generic drugs by general medical practitioners in the National Health Service in England. The adoption and buyer behaviour of GPs is of central importance to the pharmaceutical industry and to the Government. Reports...
Journal Articles
Branding and the Rise of the Generic Drug
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (9): 21–24.
Published: 01 September 1992
... 1992 Brand names Drugs companies Generics Marketing Pharmaceutical industry R&D United Kingdom BRANDING AND THE RISE OF THE GENERIC DRUG 21 T he rise of generic drugs has transformed the pharmaceutical industry along with its approach to marketing its products. Branding...
