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Keywords: Greenwashing perception
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Journal Articles
The spillover effect of greenwashing behaviours: an experimental approach
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (3): 283–295.
Published: 16 December 2019
...Hong Wang; Baolong Ma; Rubing Bai Purpose The purpose of this paper is to examine the impact of greenwashing behaviour of one brand on purchase intention of green products from other brands. Further, this study tests the mediating role of greenwashing perception of the entire industry...
