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Keywords: Indexing
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Journal Articles
National customer satisfaction indices: an implementation in the Turkish mobile telephone market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (5): 486–504.
Published: 01 August 2005
...Serkan Aydin; Gökhan Özer Purpose To build a National Consumer Satisfaction Index for Turkey, drawing on models already in existence in Sweden, the USA, Norway and the European Union. In so doing, to remedy observed practical shortcomings of those indices. Design/methodology/approach...
