... predictors of buying behaviour, which is why they too were incorporated into the design of the study reported here. Product innovation Consumer behaviour Finland Mobile communication systems Market segmentation The purpose of this paper is to investigate the factors characterising consumers...

... communication systems European Union Many empirical research studies have demonstrated positive relationships between marketing orientation and performance (Narver and Slater 1990 ; Ruekert 1992 ; Kohli et al., 1993 ; Slater and Narver, 1994 ; Deng and Dart, 1994 ; Deshpandé et al...

..., and the time and effort involved in buying new brand (Klemperer, 1995 ; Kim et al., 2003). Hence, switching cost is partly consumer‐specific (Shy, 2002). Mobile communication systems Costs Consumer behaviour Customer loyalty Customer satisfaction “GSM” technology is a global system...

... operating companies to increase their revenue and reduce debt. Telephony Mobile communication systems Customer requirements Marketing strategy © MCB UP Limited 2003 In contrast, content has been central to i‐mode’s success. An important element of this is the total variety of what...