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Keywords: Category management
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Journal Articles
Constructing a balanced view of profit structure in grocery retailing: A field illustration using accounting profits and anchor category profits
Available to Purchase
Journal:
Management Research Review
Management Research Review (2017) 40 (7): 726–744.
Published: 17 July 2017
... categories and cash generator categories, which helps retail managers develop more effective category management to increase storewide profits. Originality value This paper increases understanding of the relationship between product categories and store choice behavior by offering a theoretical rationale...
