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Keywords: Computer software
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Journal Articles
Exploring marketing and relationships in software SMEs: A mixed methods approach
Available to Purchase
Journal:
Management Research Review
Management Research Review (2011) 35 (1): 52–68.
Published: 16 December 2011
... Computer software Marketing Mixed methods Software firms Customer relationships The very nature of mixed methods involves combining both quantitative and qualitative data with the purpose of gathering both objective and subjective points of view at different stages of the investigation...
Journal Articles
Entrepreneurial teams: Comparing high‐growth software firms through structure and strategy
Available to Purchase
Journal:
Management Research Review
Management Research News (2009) 32 (6): 580–591.
Published: 24 April 2009
... occasion that the concept of a combination of structure and strategy was explored as an explanation for high‐growth amongst firms founded by entrepreneurial teams. © Emerald Group Publishing Limited 2009 Entrepreneurialism Teams Emergent strategy Computer software Ireland United States...
Journal Articles
Founder team interaction, customer and competitor orientation in software ventures
Available to Purchase
Journal:
Management Research Review
Management Research News (2009) 32 (6): 539–554.
Published: 24 April 2009
... ventures in the nature of teamwork and IQ and its effects on market orientation and company performance. © Emerald Group Publishing Limited 2009 Teams Social interaction Computer software Customer orientation Competitors During the past decade, managers and researchers have...
Journal Articles
Knowledge creation processes in small innovative hi‐tech firms
Available to Purchase
Journal:
Management Research Review
Management Research News (2008) 31 (11): 879–894.
Published: 12 September 2008
... it takes into consideration the contextual conditions that remain extremely pertinent to the phenomenon under investigation (Yin, 2003). Knowledge management Knowledge creation Small enterprises Computer software Canada socialization, from tacit to tacit knowledge; externalization...
Journal Articles
Quality control for software warranties: a conceptual and economic perspective
Available to Purchase
Journal:
Management Research Review
Management Research News (1999) 22 (7): 30–40.
Published: 01 July 1999
... Computer software Product quality Statistical quality control Product lifecycle Management Research News Biographical Notes Rachelle F. Cope and Robert F. Cope III can both be contacted at the Department of Management, Southeastern Louisiana University, Hammond, LA 70402 and Raymond O. Folse...
