Earlycite

Research Article September 4 2026
Consumer-curated post-purchase video: a methodological exploration
Xiaoxi Zhu; Sandra D. Smith; Pragea Putra; Michael S.W. Lee
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-01-2025-0014
View articletitled, Consumer-curated post-purchase video: a methodological exploration
Open the PDF for Consumer-curated post-purchase video: a methodological exploration in another window
Add to Citation Manager for Consumer-curated post-purchase video: a methodological exploration
Conceptual Paper September 4 2026
Reframing self-gifting: through the lens of spatiality, materiality, emotionality and temporality
Vikram Kapoor; A. R. Shaheen Hosany
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-01-2026-0010
View articletitled, Reframing self-gifting: through the lens of spatiality, materiality, emotionality and temporality
Supplementary data
Open the PDF for Reframing self-gifting: through the lens of spatiality, materiality, emotionality and temporality in another window
Add to Citation Manager for Reframing self-gifting: through the lens of spatiality, materiality, emotionality and temporality
Research Article September 2 2026
Hybrid forums as a collaborative method for intervention: navigating tension and contestation in qualitative marketing research
Lucy Costelloe; Annmarie Ryan; Niamh NicGhabhann-Coleman
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-04-2025-0098
View articletitled, Hybrid forums as a collaborative method for intervention: navigating tension and contestation in qualitative marketing research
Open the PDF for Hybrid forums as a collaborative method for intervention: navigating tension and contestation in qualitative marketing research in another window
Add to Citation Manager for Hybrid forums as a collaborative method for intervention: navigating tension and contestation in qualitative marketing research
Research Article August 5 2026
From stigma to substitution: a qualitative study on consumer reevaluation of the “Made in China” label in a disrupted automobile market
Anna Tikhomirova; Ekaterina Pankina
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-06-2025-0152
View articletitled, From stigma to substitution: a qualitative study on consumer reevaluation of the “Made in China” label in a disrupted automobile market
Open the PDF for From stigma to substitution: a qualitative study on consumer reevaluation of the “Made in China” label in a disrupted automobile market in another window
Add to Citation Manager for From stigma to substitution: a qualitative study on consumer reevaluation of the “Made in China” label in a disrupted automobile market
Research Article July 15 2026
Methodology in motion: insights from the application of netnography
Magdalena Marchowska-Raza; Robert V. Kozinets
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-10-2025-0254
View articletitled, Methodology in motion: insights from the application of netnography
Open the PDF for Methodology in motion: insights from the application of netnography in another window
Add to Citation Manager for Methodology in motion: insights from the application of netnography
Research Article June 18 2026
Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction
Chih-Ping Chen
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-08-2025-0188
View articletitled, Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction
Open the PDF for Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction in another window
Add to Citation Manager for Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction
Research Article June 15 2026
The negative social roles of virtual conversational agents in consumer interactions
Luigi Monsurrò; Ilaria Querci; Silvia Grappi; Simona Romani; Giacomo Gistri
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-05-2025-0121
View articletitled, The negative social roles of virtual conversational agents in consumer interactions
Open the PDF for The negative social roles of virtual conversational agents in consumer interactions in another window
Add to Citation Manager for The negative social roles of virtual conversational agents in consumer interactions
Research Article June 2 2026
Buyer–seller relationships in live shopping marketplaces
Kypros Zantis
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-10-2025-0223
View articletitled, Buyer–seller relationships in live shopping marketplaces
Open the PDF for Buyer–seller relationships in live shopping marketplaces in another window
Add to Citation Manager for Buyer–seller relationships in live shopping marketplaces
Conceptual Paper May 14 2026
Marketplace risks and vulnerable consumers
Georgios Patsiaouras
Qualitative Market Research: An International Journal (2026) https://doi.org/10.1108/QMR-06-2025-0129
View articletitled, Marketplace risks and vulnerable consumers
Open the PDF for Marketplace risks and vulnerable consumers in another window
Add to Citation Manager for Marketplace risks and vulnerable consumers