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Keywords: Technology
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Journal Articles
Imagination workshops as a creative method for exploring the sociomaterial dimensions of privacy
Open Access
Qualitative Market Research: An International Journal (2025) 28 (2): 293–312.
Published: 23 January 2025
... interested in technological futures. Johanna Horppu can be contacted at: johanna.horppu@tuni.fi 19 04 2024 04 09 2024 09 11 2024 17 12 2024 © Johanna Horppu. 2025 Johanna Horppu. Published by Emerald Publishing Limited. This article is published under the Creative...
Journal Articles
Does technology make start-ups resilient amidst COVID-19? A qualitative enquiry
Available to Purchase
Qualitative Market Research: An International Journal (2023) 26 (4): 408–427.
Published: 05 June 2023
... the MAXQDA 2020. Findings The study emphasizes upon challenges faced by start-ups, crisis management of start-ups and the relevance of technology-based start-ups during challenging times. This research provides a qualitative framework to establish the role of the technology acceptance model (TAM) towards...
Journal Articles
Afro-Cuban micro-mobilities: examining processes of movement, in other words
Available to Purchase
Qualitative Market Research: An International Journal (2023) 26 (2): 76–82.
Published: 07 March 2023
...Diana Espirito Santo Purpose The purpose of this piece is to look at religious mobilities through their micro-cosmological particulars, using Afro-Cuban religious processes and espiritismo cruzado as case studies. Design/methodology/approach The author asks, first, what technology...
Journal Articles
WhatsApp communication service: a controversial tool for luxury brands
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (3): 337–360.
Published: 11 April 2022
... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Luxury Technology nWOM Consumer behavior Social media Mobile commerce WhatsApp While the technology revolution has generated many opportunities for luxury brands (Bazi et al., 2020...
Journal Articles
Mobile phones as an extension of the participant observer's self: Reflections on the emergent role of an emergent technology
Available to Purchase
Qualitative Market Research: An International Journal (2011) 14 (3): 258–273.
Published: 14 June 2011
...Melvin Prince; Wendy Hein; Stephanie O'Donohoe; Annmarie Ryan Purpose This paper examines the value of mobile phones in ethnographic research, and seeks to demonstrate how this particular technology can support and enhance participant observation. Design/methodology/approach Reflecting...
Journal Articles
Building an e‐business scenario for small business: the IBM SME Gateway project
Available to Purchase
Qualitative Market Research: An International Journal (2003) 6 (1): 7–17.
Published: 01 March 2003
... technologies is followed by an analysis of some of the factors that account for the lack of successful small business deployments to date. Drawing upon the lessons learned from the deployment of the SME Gateway in South Africa, we highlight a number of pilot projects illustrating the importance of context...
