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Keywords: Typology
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Journal Articles
Typology of e-commerce shoppers: the case of COVID-19
Available to Purchase
Qualitative Market Research: An International Journal (2023) 26 (4): 345–367.
Published: 20 March 2023
... was on how this behavior will evolve post COVID-19. The purpose of this study was to explore the different categories of e-commerce platforms’ users and propose a distinctive customer typology in the era of the COVID-19 pandemic. Design/methodology/approach An exploratory qualitative research design...
Journal Articles
A taste of nostalgia: Links between nostalgia and food consumption
Available to Purchase
Qualitative Market Research: An International Journal (2014) 17 (3): 225–238.
Published: 03 June 2014
... marketing and sociological perspectives to better understand links between food consumption and nostalgia. Typology Nostalgia Sociology Food consumption © Emerald Group Publishing Limited 2014 Food consumption is the one area most likely to take people back into their past. It calls...
