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Keywords: Small retail
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (5): 555–578.
Published: 01 August 2023
...Tamal Samanta; Rajesh Aithal Purpose This study aims to understand the impact of the Covid-19 pandemic on small retailers, and their response to it, using the crisis management model. The research documents the impact and responses and attempts to identify the factors contributing to and hindering...
