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Keywords: Emergence
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Journal Articles
Co-evolutionary processes and positive feedbacks in the growth of the ultimate fighting championships
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Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2015) 5 (1): 31–49.
Published: 09 March 2015
...Simon James Ford Purpose – In the late 2000s, the Ultimate Fighting Championships (UFC) emerged to become the dominant mixed martial arts (MMA) organisation, bringing the sport to mainstream acceptance. The purpose of this paper is to draw on theories of co-evolution and positive feedbacks...
