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Keywords: Service business
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Journal Articles
Cultural shift at GE: Putting the customer first
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2004) 20 (8): 10–13.
Published: 01 August 2004
... of “Good Samaritan” in such cases? Definitely. Other divisions of GE may profit from the gesture by securing business in the future. © Emerald Group Publishing Limited 2004 GE Customer‐centric Service business Company culture During their long and illustrious songwriting partnership...
