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Keywords: Buyers
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Journal Articles
Consumer decision process modeling: how leaders can better understand buyers’ choices
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2005) 33 (3): 30–40.
Published: 01 June 2005
... common stages include: Research should generate the consumer insights a decision maker needs: Buyers Decision making Consumer behaviour Customer loyalty Consumer research Do you know all you need to know about why consumers will buy from your company, or instead buy from your competitor...
