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Suggests that multinationals' big problem is a lack of leadership talent and that it is increasingly difficult to find and keep the right people needed to run operations in emerging markets. Highlights Shell and Honeywell in shaded boxes for examples of retaining talent. Concludes multinationals have to offer better salaries and increases to retain their high fliers and incentives need to be loaded towards retention; for example, non‐transferable stock options, subsidized housing, and repatriation bonuses.

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