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Keywords: Values-driven consumption
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Journal Articles
A new conceptual model for consumer willingness to pay premium prices for sustainable products
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2024) 20 (8): 1437–1450.
Published: 07 May 2024
.... Consumer perceptions of a company’s sustainable practices will be positively associated with consumer perceptions of its stakeholder orientation. Decision-making Premium products Sustainable products Values-driven consumption Sustainable behavior Willingness to pay Rising concerns...
