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Early on the morning of February 7th 2005 (the height of summer in the southern hemisphere), Windhoek, the capital of the African nation of Namibia, was already basking under an unforgiving sun. Boon Keong Ong was the General Manager of Ramatex Textiles Namibia, a subsidiary of Ramatex Bhd, Malaysia's largest textile and garment manufacturer. That morning's edition of The Namibian featured an article, “Ramatex in World of Trouble,” yet another in a seemingly endless stream of negative press coverage of the company that he headed. As General Manager, he had to finesse improving the dismal productivity of his Namibian...

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