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Keywords: Alliances
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Case Studies
Jigsaw Academy: outreaching the analytics market
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (3): 340–361.
Published: 08 May 2018
... this through business to business (B2B) collaborations and/or alliances. However, expansion through B2B has its own challenges. Given the competitive landscape of analytics market, Jigsaw Academy was wondering whether they should opt for B2B channel, and if yes, the question was related to the process...
