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Teaching Notes

“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?

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Geetika Varshneya, Gopal Das
Journal: Teaching Notes
Teaching Notes 1–16.
Published: 05 September 2017
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Teaching Notes

Tradition & Taste: Exploring Consumers' Changing Attitude: (Understanding fundamental steps of conducting marketing research)

Available to Purchase
Gopal Das, Abhishek, Geetika Varshneya
Journal: Teaching Notes
Teaching Notes 1–11.
Published: 11 July 2016
View article titled, Tradition & Taste: Exploring Consumers' Changing Attitude: (Understanding fundamental steps of conducting marketing research)
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