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Keywords: Agricultural cooperatives
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Journal Articles
Brands, quality badges and agricultural cooperatives: how can they co‐exist?
Available to Purchase
Journal:
The TQM Journal
The TQM Journal (2012) 24 (1): 72–82.
Published: 06 January 2012
...Achilleas Kontogeorgos Purpose The purpose of this paper is to examine different quality schemes and to determine how these could be combined by Agricultural Cooperatives into a brand development strategy designed not only to differentiate their products but also to enhance them with higher value...
