Respondents’ usage of SNSs
| Characteristics | Frequency (n) | % |
|---|---|---|
| Use of SNSs | ||
| Within 6 months | 28 | 3.48 |
| 6 months to 1 year | 66 | 8.19 |
| 1 year to 2 years | 68 | 8.45 |
| More than 2 years | 643 | 79.88 |
| Average daily usage | ||
| Within 30 min | 45 | 5.59 |
| 30 min to 1 h | 163 | 20.25 |
| 1 h to 2 h | 175 | 21.74 |
| More than 2 h | 422 | 52.42 |
| Using SNSs for tourism-related purposes | ||
| Very frequently | 85 | 10.56 |
| Frequently | 263 | 32.67 |
| Occasionally | 379 | 47.08 |
| Randomly | 56 | 6.96 |
| Not at all | 22 | 2.73 |
| Travel somewhere because of its attractiveness on SNSs | ||
| Not | 21 | 2.61 |
| Probably not | 88 | 10.93 |
| Maybe | 295 | 36.65 |
| Probably | 362 | 44.97 |
| Definitely | 39 | 4.84 |
| The most popular platform for helping tourists make travel decisions | ||
| Xiaohongshu | 714 | 88.70 |
| TikTok | 531 | 65.96 |
| Online travel platform (ctrip, fliggy, qunar, etc.) | 379 | 47.08 |
| Bilibili | 238 | 29.57 |
| Characteristics | Frequency ( | % |
|---|---|---|
| Within 6 months | 28 | 3.48 |
| 6 months to 1 year | 66 | 8.19 |
| 1 year to 2 years | 68 | 8.45 |
| More than 2 years | 643 | 79.88 |
| Within 30 min | 45 | 5.59 |
| 30 min to 1 h | 163 | 20.25 |
| 1 h to 2 h | 175 | 21.74 |
| More than 2 h | 422 | 52.42 |
| Very frequently | 85 | 10.56 |
| Frequently | 263 | 32.67 |
| Occasionally | 379 | 47.08 |
| Randomly | 56 | 6.96 |
| Not at all | 22 | 2.73 |
| Not | 21 | 2.61 |
| Probably not | 88 | 10.93 |
| Maybe | 295 | 36.65 |
| Probably | 362 | 44.97 |
| Definitely | 39 | 4.84 |
| Xiaohongshu | 714 | 88.70 |
| TikTok | 531 | 65.96 |
| Online travel platform (ctrip, fliggy, qunar, etc.) | 379 | 47.08 |
| Bilibili | 238 | 29.57 |
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