Table 2 Rural homestay customer... | Emerald Publishing

Table 2

Rural homestay customer experience utility dimensions

Customer experience dimension	Remarkable words
Rural-specific personalized service	Service, enthusiastic, transfer, boss, boss lady, luggage, parking lot, help, thoughtful, store, free, service attitude, considerate
Rural living comfort	Room, clean, environment, hygiene, facilities, complete, comfortable, tidy, comfortable, decoration, design, warm, style, air-conditioning
Scenic-area-oriented convenience	Scenic, convenient, location, geographic location, distance
Rural experience value perception	Recommended, experience, satisfaction, worthwhile, value for money, price
Local culinary experience	Breakfast, flavor, delicious, restaurant

Customer experience dimension	Remarkable words
Rural-specific personalized service	Service, enthusiastic, transfer, boss, boss lady, luggage, parking lot, help, thoughtful, store, free, service attitude, considerate
Rural living comfort	Room, clean, environment, hygiene, facilities, complete, comfortable, tidy, comfortable, decoration, design, warm, style, air-conditioning
Scenic-area-oriented convenience	Scenic, convenient, location, geographic location, distance
Rural experience value perception	Recommended, experience, satisfaction, worthwhile, value for money, price
Local culinary experience	Breakfast, flavor, delicious, restaurant

Source(s): Authors’ own work