Table 1 Hypothetical product MSI and MSP... | Emerald Publishing

Table 1

Hypothetical product MSI and MSP scores on attribute X

Product	MSI	MSP
Product 1	1.2	1.5
Product 2	1.8	−1.5
Product 3	−0.2	−1.9
Product 4	1.5	−0.7
Product 5	−0.6	0.3
Product 6	−1.3	−1.0
Product 7	−0.2	1.7
Product 8	0.3	−0.5
Product 9	−1.6	1.7
Product 10	0.2	0.1

Source(s): Authors’ own work