Interpretation guide for MSI and MSP score combinations
| MSI range | MSP range | Product type | Interpretation | Market position |
|---|---|---|---|---|
| −1 to 1 | −1 to 1 | Default market product | Performs within market expectations; no significant differentiation | Market parity |
| −1 to 1 | > 1 | Performance maximizer | Competitive advantage in performance without differentiation in importance | Likely competitive advantage |
| −1 to 1 | < −1 | Underperformer | Falls short of market performance expectations; may need improvement | Likely competitive disadvantage |
| > 1 | > 1 | Successful differentiator | Successfully increased attribute importance and delivered high performance | Likely competitive advantage |
| > 1 | −1 to 1 | Ambiguous differentiator | Increased attribute importance but performance meets only market expectations | Ambiguous |
| > 1 | < −1 | Failed differentiator | Increased attribute importance but failed to deliver on performance | Likely competitive disadvantage |
| < −1 | > 1 | Ambiguous over-performer | Excels in performance for an attribute less important to its users | Ambiguous |
| < −1 | −1 to 1 | Low priority conformer | Meets market performance on an attribute less important to its users | Ambiguous |
| < −1 | < −1 | Trade-off differentiator | Lower importance and performance, possibly prioritizing other attributes | Ambiguous |
| Product type | Interpretation | Market position | ||
|---|---|---|---|---|
| −1 to 1 | −1 to 1 | Default market product | Performs within market expectations; no significant differentiation | Market parity |
| −1 to 1 | > 1 | Performance maximizer | Competitive advantage in performance without differentiation in importance | Likely competitive advantage |
| −1 to 1 | < −1 | Underperformer | Falls short of market performance expectations; may need improvement | Likely competitive disadvantage |
| > 1 | > 1 | Successful differentiator | Successfully increased attribute importance and delivered high performance | Likely competitive advantage |
| > 1 | −1 to 1 | Ambiguous differentiator | Increased attribute importance but performance meets only market expectations | Ambiguous |
| > 1 | < −1 | Failed differentiator | Increased attribute importance but failed to deliver on performance | Likely competitive disadvantage |
| < −1 | > 1 | Ambiguous over-performer | Excels in performance for an attribute less important to its users | Ambiguous |
| < −1 | −1 to 1 | Low priority conformer | Meets market performance on an attribute less important to its users | Ambiguous |
| < −1 | < −1 | Trade-off differentiator | Lower importance and performance, possibly prioritizing other attributes | Ambiguous |
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